Foundry /Product /Analytics

Who stays. Who leaves.
What it earns.

Cohorts, churn risk and lifetime value on one side. GGR to NGR on the other. Recomputed daily, sliced by the same segments your campaigns and risk rules use.

01 · Retention

Find the week they leave.

Cohort curves show exactly when players drop — by signup month, source or affiliate. Fix the cause, not the symptom.

admin.yourbrand.example/analytics/retention
RETENTION · COHORTSsegment: all ▾6 months
M0M1M2M3M4M5
FEB1004436312927
MAR10047383330
APR100453731
MAY1005141
JUN10049
JUL100
CHURN RISK · TODAY
VIP · idle 7+ days38→ campaign
2 deposits · quiet 10d214→ campaign
bonus-only balance87→ campaign
Fig. 01 · Cohorts & churnthe week they leave
Churn is a list, not a chart

"VIP idle 7+ days" refreshes daily — and has a button. One click turns the risk list into a comeback campaign.

LTV before you buy

Lifetime value per source tells you what a player from each channel is worth — before you buy more of them.

Cut it any way

Month, country, affiliate, VIP tier, game — every retention view slices by the segments you already have.

Send them a campaign
02 · GGR to NGR

Money you can defend.

GGR is vanity until the costs come out. Bonus cost, provider royalties, payment fees, chargebacks — itemized and recomputed daily, from gross to net.

Every line traceable. Click any cost and see the transactions behind it — the same numbers your invoice is built from.
NGR per provider. See which catalog earns and which just occupies the lobby — then act in the CMS.
Accountant-ready. One click exports the month for your books or the regulator — same totals, no reconciliation fights.
admin.yourbrand.example/analytics/pnl
P&L · JULY 2026by provider ▾export ⤓
JULJUNΔ
GGR€412,800€381,200+8.3%
Bonus cost−€48,150−€44,900+7.2%
Provider fees−€61,900−€57,100+8.4%
Payment fees−€18,420−€17,300+6.5%
Chargebacks−€2,140−€3,060−30.1%
NGR€282,190€258,840+9.0%
NGR BY PROVIDER
In-house€107k
PG€76k
EV€59k
Others€40k
Fig. 02 · P&LGGR to NGR, itemized
03 · Segments

One definition. Everywhere.

Build a segment once, from anything the platform knows. Marketing, banners, risk rules and reports all read the same definition — so there are never two versions of "VIP".

SEGMENT · VIP-QUIET-BRLIVE
deposits ≥ 2quiet > 10 dayscountry = BRtier ≥ gold+ rule
matches 3,214 players · recounts live
Campaigns
SAME SEGMENT ID
Banners
SAME SEGMENT ID
Risk rules
SAME SEGMENT ID
Reports
SAME SEGMENT ID
04 · Reports & exports

The numbers come to you.

Schedule the digests once — they arrive in the channels your team already lives in. Everything else is one click away as CSV or XLSX.

Morning digest in Telegram. Yesterday's deposits, payouts, NGR and alerts — before the first coffee.
Export under every table. Whatever the view — cohorts, P&L, payouts — the spreadsheet version is one click.
Sliced like everything else. Reports respect segments too — the BR team gets BR numbers.
REPORTS · SCHEDULEyourbrand
Daily ops digestTELEGRAM · 09:00
Weekly cohortsEMAIL · MON
Monthly P&L closeEMAIL · 1st
Regulator export · CSVON DEMAND
delivered this year214 ✓
missed0 ✓

See your numbers.

Bring last month's spreadsheet — we'll show you the same casino in Foundry analytics, live.

Message us on Telegrama human replies · no forms, no waiting