Foundry /Product /Marketing

Segments in.
Revenue out.

Build an audience from anything the platform knows, attach an offer, send it through four channels — and read the result in players and money, not opens.

01 · Campaign builder

Segment. Channel. Offer. Money.

A campaign is four decisions in one card. Everything else — matching, sending, counting the return — the engine does.

CAMPAIGN · COMEBACK-BRLive
Segment
deposits ≥ 2quiet > 10 dayscountry = BR+ rule
matches 3,214 players · recounts live
Channels
PushTelegramEmailSMS
Offer
10% reload + 20 free spinswager ×3
Sent
3,214
Came back
412 12.8%
NGR
+€8,400
Fig. 01 · Campaign builderSegment to money
Measured in money

Sent, came back, NGR — the three numbers under every campaign. Opens don't pay invoices; these do.

Audiences that recount live

The segment updates itself until the second you hit send — built from deposits, games, quiet days, VIP tier, country, anything.

Offers with rules attached

Bonus, free spins or cashback ship with wager terms set — and the abuse guard from anti-fraud is on by default.

02 · Channels

Write once. Send where it works.

Push, email, SMS and Telegram share one editor, one set of variables and one send log. The channel is a checkbox, not a separate tool.

Locales side by side. en · es · pt · ru in one template — nothing ships half-translated.
Variables from the profile. Name, balance, favourite game, bonus code — pulled live at send time.
One send log. Support opens a player and sees exactly what they received, when, in which channel.
admin.yourbrand.example/campaigns/message
MESSAGE · COMEBACK-BRENESPTRU
Subject
{first_name}, your 10% reload is waiting
Body
We missed you at the tables. Deposit today and get 10% extra + {free_spins} free spins on {fav_game}.
Code: {bonus_code} · valid 48h.
Send viaPushEmailTGSMS
Preview · Push
Yourbrandnow
Karl, your 10% reload is waiting
We missed you at the tables. 20 free spins on Crash…
test sent to you ✓
push · 14:02
Schedule send
audience recounts at send time
Fig. 02 · Message editorFour channels, one template
03 · The toolbox

Eight ways to move a player.

Every mechanic ships with terms, limits and reporting — and plugs into the same segments and campaigns.

Deposit bonuses

Percent or fixed, per segment, with wager terms you set.

Promo codes

Codes as a trackable traffic source — print them anywhere.

Free spins

Per game or provider, with win caps that protect the math.

Cashback & rakeback

Loss-based or wager-based, daily or weekly, instant for VIPs.

VIP tiers

Auto-upgrades on thresholds; each tier is a segment too.

Tournaments

Leaderboards with prize pools — daily, weekly, per game.

Wheel of Fortune

A daily spin that brings them back — odds you control.

Referrals

A bonus for both sides — attributed forever. More

04 · Results

Kill what doesn't pay.

Every campaign closes the loop to NGR — including the cost of the bonuses it gave away. When a blast loses money, the report says so, in one red line.

NGR per campaign, per channel. Not clicks — deposits minus the bonus cost that earned them.
Cohort view of returns. Players a campaign brought back show up in retention — did they stay, or bounce after the bonus?
Pause suggestions. Campaigns bleeding money get flagged before they finish the budget.
The analytics behind it
CAMPAIGNS · JULYNGR after bonus cost
COMEBACK-BR+€8,400
WELCOME-ES+€3,120
VIP-BDAY+€1,910
PUSH-BLAST-ROW−€240 · paused
paid for themselves3 of 4
net · campaigns+€13,190

Send something that pays.

Tell us about your quiet players — we'll sketch the comeback campaign on the demo call.

Message us on Telegrama human replies · no forms, no waiting